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Business You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will start with ‘positioning’. You also may have heard that term, but also did not really know what it meant. ‘Positioning’ is a marketing term that means to take a product or service and “position” it in the mind of your prospects/clients by comparing it with or against something already familiar in their minds. Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Software - Directory of software related partner sites more 1 2 3 4 5 Web Design - Directory of web design/development related partner sites more 1 2 3 4 5 Web Hosting - Directory of web hosting related partner sites more 1 2 3 4 5 Web Promotion - Directory of search engine optimization/internet marketing related partner sites more 1 2 3 4 5 Web Resources - Directory of other web related partner sites more 1 2 3 4 5 Recreation - Directory of travel/hotel/cruise related partner sites more 1 2 3 4 5 Casino - Directory of online gambling/poker/blackjack/roulette related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5   Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone- it’s a hard-core recognition factor.

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